ICMM 2025 – Call for Papers

ICMM 2025 invites submission on the theme of “Advancing and Assisting Small Businesses for Global Impact”. Submissions may include following and related topics based on conference theme in MSMEs context. Submissions may also include a non-MSMEs context, however, submissions in the Non-MSMEs context are not eligible for the competition track review process.

Topics - MSMEs context

Digital Transformation Strategies for Small Businesses in Global Markets
Mobile Technology and Apps for Small Business Engagement with Global Customers
E-commerce Platforms and their Role in Small Business Internationalization
Big Data Analytics for Decision-making in Small Businesses Operating Globally
IoT Applications in Enhancing Operational Efficiency
Blockchain Technology and Its Applications in Small Business Global Operations

Leadership and Culture in MSMEs
Talent Retention and Development in Small Businesses
Employee Engagement and Motivation in Small Firms
Employee Well-being and Mental Health in Small Firms
Global Workforce Planning for Small Businesses
Ethical HR Practices and Sustainable HRM for MSMEs
Fostering Innovation through Organizational Learning and Knowledge Management in MSMEs
Challenges and Opportunities in Implementing Diversity Initiatives in MSMEs

Supply chain optimization for small businesses/MSMEs
Lean and agile practices in MSME business operations
Sustainable operations in MSMEs
Technology adoption and innovation in MSME
Digital transformation in MSMEs
Resilience and Crisis Management for MSMEs

Building a Global Brand Identity for MSMEs
Effective International Marketing Strategies for Small Enterprises
Leveraging Social Media for Global Expansion
Cross-Cultural Communication and Marketing
E-commerce Strategies for Small Businesses
Content Marketing and Storytelling for Global Audiences
Data-Driven Marketing for MSMEs
Building Strategic Partnerships for Global Growth
International PR and Reputation Management for MSMEs
Customer Experience and Relationship Management Across Borders
Ethical and Sustainable Marketing Practices for Small Businesses
Navigating Legal and Regulatory Challenges in Global Marketing
Digital Marketing for MSMEs

Impact of Global Trade Policies on Small Business Internationalization
Labor Market Dynamics and Small Business Operations Across Borders
Taxation and Regulatory Challenges for Small Businesses in Global Markets
Economic Empowerment through Small Business Entrepreneurship
Economic Trends and Market Opportunities and Challenges for Global Small Businesses

Barriers and Opportunities for MSMEs
Global Challenges and Survival Strategies of MSMEs
Risk Management in MSMEs
Factors affecting strategic decisions of MSMEs
Role of MSMEs in rural development of India
MSMEs and Industry 4.0
Impact of global crisis on the growth of MSMEs
MSME financing

Crisis Communication and Management for MSME
Innovations in MSME Marketing and Communication
Internal Communication Practices in Small Businesses with Global Teams
Customer Relationship Management (CRM) and Communication in Global Small Businesses
Role of Language and Cultural Sensitivity in Small Business Global Communication

Global Expansion Strategies for Small Businesses
Strategic Partnerships and Alliances for Small Business Global Growth
Regenerative Business Strategies for Small Businesses in Global Markets
Corporate Social Responsibility (CSR) Practices in Small Businesses Expanding Globally
Policy Advocacy and Sustainable Development Goals (SDGs) in Small Business Strategies
Mergers and Acquisitions as Growth Strategies for Small Businesses

Topics – Non-MSMEs context

  • IT and Computational Systems
  • Organizational Behaviour and Human Resources
  • Quantitative Methods & Operations Management
  • Marketing Management
  • Economics
  • Finance, Accounting, and Control
  • Communications
  • Strategic Management